How to Make a Business Plan That Works

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You want to make a living on your own terms. That’s why you’re planning on starting a business, right? As the author of several dozen business plans, two of which have worked out, I can tell you that you’re probably too focused on the wrong thing: money. The paradox is that you want to start the business to replace your income or to monetize one of your passions, but thinking about money at the outset is what will sink your

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